Kennelpak teams up with US manufacturer to supply dog chews
Pet specialist wholesaler Kennelpak has signed an exclusive distribution deal with US-based pet foods and treat manufacturer, Primal Pet Group, to supply two new brands in the dog chew category.
The Himalayan Pet Supply and Yellow Yak brands join Kennelpak’s portfolio, leveraging the UK’s growing dog chew category that is outperforming the overall pet food market, according to Statistica Market Forecast.
The additions build on Kennelpak’s expansion of its own Yakers brand and will be available across a selection of specialist, online and grocery retailers.
Kennelpak Chief Executive Officer, Claire Bayliss, said: “We are delighted to announce our partnership with Primal Pet Group, expanding our market-leading natural occupier dog chew offering in this exciting and growing category to provide a turnkey solution for retailers and pet parents in the UK.
“It is thanks to our unique positioning and our long-standing and trusted reputation within the pet sector that make us a natural choice for global brands looking to sell into the UK market and to meet the evolving needs of pet parents nationwide.”
Jon Balousek, CEO, Primal Pet Group, added: “With Kennelpak’s strong experience within the UK pet sector and our reputation for high-quality natural occupier dog chews that drive sales, this partnership is poised for success. Our mutual commitment to excellent products, as well as our deep understanding of the natural occupier dog chew category, make us ideal partners.
“We see tremendous growth potential for our brands in this market and look forward to pet parents in the UK discovering our Himalayan Pet Supply and Yellow Yak products.”
The new products will be available in the UK from June 2024.
