Dog Food,  Product News

Kennelpak expands Diamond Pet Foods partnership

Kennelpak, the pet specialist wholesaler, brand owner and distributor, has expanded its distribution partnership with pet food manufacturer Diamond Pet Foods.

The development of the relationship will see US-based Diamond Pet Foods supply its mid-range brand, Diamond Naturals dry dog and cat food, to the UK.

This latest announcement taps into the thriving natural pet food market, introducing Diamond Naturals uncompromising quality and performance to the UK. By adding Diamond Naturals to Kennelpak’s carefully curated portfolio, this new range, along with Taste of the Wild, will serve the premium and quality natural pet food market and further establish Kennelpak as the go-to distributor and wholesaler in the UK.

The Diamond Naturals range offers a high-quality, healthy and wholesome family pet food, offering exceptional ingredients at a mid-range price. The range includes options for dogs including all life stages, puppy, adult, senior, and specialist diets.

Kennelpak Chief Executive Officer, Claire Bayliss, said: “Pet owners are increasingly more informed about the benefits of natural ingredients in their pet’s food and, by adding Diamond Naturals to our portfolio alongside Taste of the Wild, we will give more choice to health-conscious owners who are looking to feed a diet that more closely emulates their dog’s and cat’s natural eating habits.”

Luis Miguel Gomez, Diamond Pet Foods’ Vice-President of International Sales for EMEA, said: “Kennelpak is a trusted and longstanding partner to our business and has successfully distributed our Taste of the Wild brand to UK retailers since 2016. Kennelpak was therefore our first choice to work in partnership with to bring our Diamond Naturals brand to the UK market.

“Our mutual commitment to excellence is the pillar of our business relationship and we look forward to seeing the growth of our exciting concept in the UK.”

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