James & Ella achieves Waitrose listing

Raw dog food brand James & Ella has picked up a listing at Waitrose with its Kibble + Raw dog food.

The range comprises a mix high protein kibble combined with freeze-dried raw meat nuggets.

It is human-grade, gluten and grain-free, with all-natural ingredients.

Announcing the listing on Instagram, James Middleton, founder of the brand and the Duchess of Cambridge’s brother, said: “James & Ella is now in @waitrose.

“I believe the best thing you can do for your dog is to feed them the best possible diet. And now it’s even easier to give them a raw boost to their diet.”