Hownd launches functional wellness treats

Hownd, a leading brand of cruelty-free certified plant-based products for dogs, has launched a range of soft-baked functional wellness treats designed for optimal health.

The range of five flavours, which come in a recyclable pouch range, provide targeted benefits for dogs of all life stages.

Hownd Wellness treats for dogs are hand-baked in biomass wood-fired ovens. They are nutrition-packed, 100% plant-based, and hypoallergenic to suit sensitive tummies.

They come in five functional flavours: Golden Oldies with Phytodroitin, Glucosamine and Sunflower Hearts for joint mobility, Got an Itch? with Shiitake Mushrooms and Turmeric for healthy skin & coat; Yup You Stink! with Mint, Parsley and Lovage herbs to tackle smelly breath, Keep Calm with Camomile, Lavender and Valerian Root for stress relief; and Playful Pup with fresh Bananas and Marine Algae for growing pups and small breeds.

The brand has sourced an innovative vegan alternative to commercially-produced Chondoritin for joint support and will be the first to include the Phytodroitin supplement in its treat range.

The range is accredited by the Vegetarian (Vegan) Society, PETA Not Tested on Animals, and the Ethical Company Organisation.

Jo Amit, Hownd Co-Founder and Product Director, said: “We are committed to the well-being of all animals. Our new range of wellness treats reflects our dedication to providing dogs with the highest quality products that address their specific needs.

“We believe that by combining natural ingredients with irresistible flavours, we can enhance the overall health and happiness of dogs everywhere.”

The new treats retail at £2.95 per pack.