Cultivated meat pet food Good Dog Food has rebranded to Meatly in preparation for its upcoming UK product launch.
Meatly will sell the first-ever cultivated meat pet food on the market, while having secured partnerships with manufacturers to get their product on shelves.
As part of the rebrand, the company has also launched a new consumer-facing website.
Since its launch in 2022, Meatly has been making meat without animals, by taking a sample of cells from a chicken egg just once to then produce enough meat for its products.
Chief Executive Owen Ensor said: “We chose the name ‘Meatly’ because we wanted to celebrate the fact that that is real meat, made the new way.
“Our hope is that Meatly will quickly become a household name, loved by pets and pet parents alike, and recognised as the choice for healthy, sustainable, delicious pet food.”