Dog Food,  Product News

Burgess Pet Care ranges to be sold in Morrisons

Pet food manufacturer Burgess Pet Care has secured listings with supermarket giant Morrisons for its Sensitive Adult and Senior ranges.

Already available in multiple online and independent pet shops across the UK, Burgess Sensitive 2kg bags in Lamb, Salmon, and Senior will be initially sold across 195 Morrisons stores nationwide.

The key benefits of the range include:

  • All recipes are made without wheat, maize, beef, eggs, soya, and dairy – some of the common ingredients that dogs can be intolerant to. They are rice-based and formulated to be gentle on dogs’ tummies.
  • Probiotics and Yucca to help form solid poos.
  • Formulated to support skin and coat health so that dogs also look great on the outside.

Stephanie Milner, Buying Manager at Morrisons, said: “We are seeing more and more ‘free from’ options throughout our food ranges for humans, so it stands to reason that we would see this echoed within the pet food categories.

“Shoppers take the health of their pets seriously, and so do we, so we are delighted to have teamed up with Burgess to offer the Sensitive range to our customers.”

Peter Lancaster, Head of Marketing at Burgess Pet Care, added: “Since our rebrand two years ago, Burgess Sensitive has delivered 20% growth in a competitive category in the pet food sector. This has continued this year and through our partnership with Morrisons, we are confident that the brand will continue to thrive and help dog owners feed a balanced, nutritional diet that is made without many of the main ingredients that cause intolerances in dogs.”

Leave a Reply

Your email address will not be published. Required fields are marked *