Almost 60% of pet owners plan to spend the same on their dogs as their friends, new research reveals.
The research from Pets at Home also reveals that a quarter of pet owners spend the same – or more – on pets than on their children or partner.
In addition, the poll shows 50% of pets will also receive gifts from extended family and friends.
With over 85% of respondents agreeing they are planning on celebrating Christmas with their pets, it’s no surprise that seasonal favourites including advent calendars and Christmas themed toys have been flying off the shelves since October.
The pet products retailer says quarter of a million Christmas dog toys and almost 100,000 advent calendars have been snapped up already.
Lyssa McGowan, Chief Executive Officer of Pets at Home, said: “Pets play a huge part in our lives, so it’s no surprise that owners want to show their appreciation by treating their pets at Christmas just like other members of the family.
“We have seen demand grow for our Christmas ranges over the years, with advent calendars, Christmas jumpers and stockings all firm favourites. And while there’s something for every pocket with prices starting from a couple of pounds for a treat, we’re also beginning to see a shift into more premium lines like our new Squishmallow and Hasbro toys, which are already proving to be popular choices this year.”
The top five Christmas-themed gifts Pets at Home customers are loving this year include:
Pets at Home Dog Advent Calendar, Sprout Dog Toy, Dog Christmas Stocking, Collar Charm, Christmas Pudding and Tree Dog Toy.
In addition, a quarter of respondents say they buy their pet a Christmas jumper and more than half will be treating their pet to their own Christmas dinner on the big day.