Motor company Genesis unveils dog concept car

Korean motor company Genesis has revealed a new concept car designed to cater to dogs’ travel needs.

The Genesis X Dog concept promises to offer dogs a “relaxing space” in the car, modelled on the company’s Electrified GV70 SUV model.

The concept boasts a range of exclusive accessories and equipment, including a Genesis branded heated dog cushion, built-in shower, wireless Bluetooth audio system, pull-out rampa nd push-to-open storage compartments, along with 230V plug sockets.

In addition, Genesis has unveiled a personalised leather dog collar and safety harness to keep the dog safe and secure while on the move.

Non-slip surfaces and a safety locking mechanism complements the interior, while the pull-out ramp is made from aluminium and carbon fibre telescopic tubes to allow easy access to the boot.

What’s more, interior lighting surrounding the module’s bed is available in a choice of 100 colours to create a sense of calm and to further reduce stress levels when travelling.

Electrified GV70 owners can also remove the complete module at any time if additional boot space is needed.

The company said: “The concept was created as a one-off accessory to showcase how dog-owners could travel with their companion without sacrificing comfort.”

The Genesis X Dog concept will be part of an immersive experience across select UK Genesis Studios and will be on show at the Genesis Studio Battersea from 9 to 21 May before movig to the Genesis Studio Westfield for two weeks from 22 May to 5 June.