Dog Food,  Product News

Furr Boost secures £50,000 on Dragons’ Den

Ian and Louise Toal, the husband and wife team behind dog smoothies brand Furr Boost, has secured a £50,000 investment after appearing on BBC One’s Dragons’ Den show.

The couple did a deal, for a 30% share of their company, with fashion retail entrepreneur and investor Touker Suleyman.

During the episode, Louise explained that each of the recipes contains a real meat, fruit and vegetable, along with added oils and vitamins to support the dog’s wellbeing in areas such as digestion, skin and coat, anxiety, metabolism. and immunity.

The drinks can be served straight from the carton, frozen as an icy treat and Louise demonstrated to the Dragons the most popular way to serve the drink by creating an Ultimutt Furr Boost Puppaccino during the filming.

The couple were seeking investment to expand their business into further major retail outlets including supermarkets.

Louise said: “It was pretty nerve-wracking having to present our business to the Dragons and they certainly put us through our paces, but we were delighted with the outcome.”

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