Furr Boost launches smoothie range for dogs

Furr Boost has launched a new smoothie range to provide healthy hydration to dogs this summer.

The smoothies are available in three varieties that use the best quality 100% natural human grade ingredients: Chicken, Butternut Squash & Cranberry, Pork, Apple & Sweet Potato and Beef, Broccoli & Blueberry. Other added ingredients include flaxseed, coconut and salmon oils, dried sea kelp, chicory root extract, yeast beta glucan, vitamins B & C,and water.

Furr Boost can be used in a variety of ways. Served frozen, it can be placed in a Kong Toy or on a lick mat for training or as a distraction, or simply given to a dog as a tasty icy treat. Unfrozen, it can be added as a topper to meals or on hot days, simply pour into a bowl for instant hydration.

Creator Louise Toal, a former technical manager to the food industry with over 20 years’ experience, said: “There is no one else making a product like ours. Yes, there are drinks on the market that are botanical, broth-based and electrolyte based etc, but none that are like a natural smoothie. Each of our recipes contains a meat, fruit and vegetable, along with added oils and vitamins, so it’s more than a hydration drink, it supports the dog’s wellbeing in areas such as digestion, skin and coat, anxiety, metabolism and immunity.”

The brand is being supported by a number of ambassadors and social media influencers. There has also been interest from the Canicross community who use the drinks to give their dogs instant hydration.

Toal added: “Using Furr Boost as part of a dog’s daily nutrition and diet can help to keep the vets bills down for unnecessary health issues associated with food and lack of hydration.”

Furr Boost is packaged in a Tetra Pak Carton that are recyclable.