Doggy Baking Co. launches into Waitrose stores

Doggy Baking Co., which produces reusable glass bottles containing the dry ingredients necessary to make dog treats, has launched into supermarket Waitrose.

The brand’s Pumpkin Seed & Banana Biscuit Mix, Linseed, Oregano & Parsley Baking Mix & Carrot Cake Mix will be stocked in eight Waitrose stores: Admiral Park (Guernsey), Bath, Meanwood, Rohais (Guernsey), Salisbury, Saltash, Southend, and Wymondham.

Lauren Howells, Buyer at Waitrose, said: “As we know, pets are as much a member of the family as everyone else, so we’re delighted to introduce these new treats to help make any event with a pet extra special.”

Founder of Doggy Baking Co., Greg Fraser, added: “We’ve been selling the products with John Lewis and they are incredibly popular, so we’re really excited for Waitrose customers to be able to get their hands on our mixes so that they can treat their furry friends too.”