Dog food aims to deliver more than just sustenance

A new dog food, made from 100% natural and highly digestible ingredients, is set to launch in the UK and Ireland.

YDOLO’s recipes contain up to 75% fresh meat or fish, along with fruit, vegetables and selected supplements such as dandelion, ginger, turmeric, cordyceps, and shiitake mushrooms.

Each ingredient has been specifically selected to provide nutritional balance and serve a specific health purpose – from joint support to digestive health – resulting in a complete food without fillers, artificial flavourings, colourings, or preservatives.

The range comes in four flavours: chicken, wild fish, duck and Iberico pork, along with a puppy variety.

YDOLO slowly steams its fresh ingredients at a low temperature of around 70°C, ensuring maximum nutrient retention.

Owner Gary Gilmore said: “With so many brands already available on the market, people may question whether the UK needs another range of dog kibble? I believe there’s definitely room for a high-quality, complete food that not only provides convenience for owners but also offers an holistic approach to nutrition and dog wellbeing.

“YDOLO is designed to deliver more than just sustenance – it’s about supporting a dog’s long-term health with carefully selected natural ingredients and a production process that preserves their full nutritional value.”

The YDOLO range is available in 2.5kg and 10kg bags retailing from £24.50.