Bruce’s takes inspiration from I’m A Celebrity

Doggy daycare brand Bruce’s has been inspired by the upcoming I’m A Celebrity… Get Me Out of Here! finale taking place this weekend.

The company has hosted Woof-tucker Trials and re-enacting iconic moments from the show as part of its industry-leading enrichment programme. Dogs embarked on their own eating challenge, featuring chicken feet, pig snouts, and cow ears.

In addition, the dogs re-enacted ‘Strawberry Gate’ when Amir Khan and Iain Lee secretly ate the strawberries and cream in 2017 and the Gillian Mckeith fainting moment as they played dead.

Bruce’s, which has eight sites across the UK, prides itself on its enrichment programme, aligning with significant calendar and cultural moments, sending each dog’s parents a weekly photo to showcase the activities their pets has been getting up to.