One in four pet owners have created social media accounts for their furry friends – with many pets having more followers than their owner’s page.
A study of 2,000 cat and dog owners – commissioned by pet insurer ManyPets to mark its rebrand from Bought By Many – found that these pets have an average of 925 followers and 89% of owners admitted this is more than they have on their own social networking accounts.
However, 42% of adults with personal social media profiles admitted to filling their own feeds with pictures of their pooches and pussycats.
ManyPets CEO and co-founder, Steven Mendel, said: “We love that pet owners are passionate about putting their pets first, which is a core value we share as a brand – and our mission is to make the world a better place for pets and their parents.
“Our new ManyPets name takes us one step closer towards that goal.”
The research reveals that 26% of respondents will attend pet-friendly restaurants to include their pets in their plans, and 48% have cancelled their plans to spend more time with their pets.