Paleo Ridge launches Essentials range

Paleo Ridge has rolled out a new range designed to provide a value option for raw feeding.

The new Essentials range available at £2.19 per 500g pack, joins the existing Paleo Ridge ranges; Paleo Plus and Classic. 

The product composition and packaging for the Essentials range have been adapted to make the products easier to manufacture, enabling a more accessible price point.

Sourced predominantly in the UK, the line is hypoallergenic and high in protein.

To celebrate the launch, the brand is making a special introductory Black Friday offer, providing a 20% discount to end-customers, available throughout November.

Will Green, Director of Sales and Marketing at Paleo Ridge, said: “Raw feeding is growing in popularity as the health benefits become more widely known.

“Our Essentials range is a key part of our strategy to achieve this, delivering nutritious products with the highest welfare and environmental standards at an affordable price.”

Each Essentials meal contains 20% seasonal vegetables and 80% high-welfare meat, bone and offal. In keeping with all Paleo Ridge ranges, Essentials products are minced to a chunky consistency and suitable for all life stages including puppies and seniors.