Mars Petcare extends Pedigree Ranchos range

Mars Petcare is expanding its portfolio of dog treats with the launch of Pedigree Ranchos Lastin’ Layers and Reward Centres, which are grain free and low in fat.

Pedigree Ranchos Reward Centres are long-lasting chews, filled with natural chicken and available in both mini and maxi sizes.

Lastin’ Layers are made using a blend of dog-friendly ingredients such as safe rawhide for a crunchy outer, with chicken & carrot or beef flavour inners.

Angela Cameron, European Brand Director for Pedigree, said: “Through the launches of Pedigree Ranchos Lastin’ Layers and Reward Centres, we are aiming to support dog shoppers enter the meaty category safely and will support the roll-out with in-store activation to drive trial among new and existing shoppers.”

Lastin’ Layers are available in 40g packs, while Reward Centres come in 80g packs, retailing at £2.00.