Lily’s Kitchen celebrates Pride
Dog food brand Lily’s Kitchen has launched a limited-edition recipe to celebrate Pride.
The Love & Pride recipe includes fresh beef with a rainbow of fruit and veg, including carrots, apples, and green beans.
All of the profits from the sale of the Love & Pride flavour will be donated to MindOut – a Brighton-based mental health service run specifically for, and by, LGBTQ+ communities.
As part of its new partnership with MindOut, Lily’s Kitchen is launching a ‘Walk & Talk’ service this summer to support LGBTQ+ communities during Pride month and beyond.
The initiative will encourage LGBTQ+ folks to come together in nature, and if they wish, to talk about their mental health and wellbeing. The walks will be attended by MindOut service users, with support from the charity’s staff, and frontline volunteers.
Research reveals that over 80% of LGBTQ+ dog owners feel closer to their pet than some members of their family, while three-quarters feeling their pet has helped them get through LGBTQ+-related stress.
The first Walk & Talk will be held on 23 July in Brighton and those hoping to attend should register their interest by emailing enquiries@mindout.org.uk.
Erica Thornton, Interim Chief Executive at MindOut, said: “We know from speaking with our service users that feelings of isolation and a lack of confidence are all too common factors experienced among the LGBTQ+ communities we support, but we also know what a support line pets can be for people feeling this way.
“They provide unconditional love and are true companions. So, our hope is that by providing a safe, supported environment people can connect with fellow LGBTQ+ pet parents and improve their wellbeing by being outdoors in nature with their furry friend.”
Samantha Crossley, Marketing Director at Lily’s Kitchen, added: “Pets love us for who we are, wholeheartedly and unconditionally. Our society is made richer by its wonderfully diverse community and we believe that all differences should be celebrated. In the same way a pet loves their owner with pride and without prejudice, we want to share this message of limitless love and support a cause close to our hearts.”
The Love & Pride flavour (RRP £3.70) is available to buy online, at Pets at Home, Ocado, and independent stockists.
