Dog owners set to spend £1.3bn on Christmas presents for pets

British dog owners are expected to spend more than £1.3bn on gifts for their pets this Christmas, new research reveals.

The study by charity Guide Dogs shows 54% of Brits confessed to being worried about the cost of presents this year, but dog owners in the UK are still expected to spend an average of £101 on gifts for their pets.

The research finds that 38% admit to saving throughout the year to fund their dogs’ presents, while 36% will cut back on how many people they give Christmas gifts to prioritise the canines.

Despite splurging on the dogs, 66% of people agree that excessive spending isn’t necessary.

Helen Whiteside, Chief Scientific Officer for Guide Dogs, said: “We want to reassure dog owners that you don’t need to break the bank to give your dogs a fun festive season. DIY ideas for puzzles and games using items many people already have at home can help ensure your dog is keeping his brain engaged and expressing enjoyable natural behaviours like playing, foraging, and chasing.

“For food-based games, make sure treats come out of your dog’s daily meal allowance, and to be sure to supervise your dog at all times with any of these activities.”