Bruce’s launches UK’s first ad campaign for dogs

Doggy daycare firm Bruce’s has created the UK’s first advertising campaign made for dogs.

To promote its new North London site, Bruce’s has unveiled bus stop advertisements that feature human eye-level copy saying “nothing to see here human”, with dog eye-level messaging encouraging dogs to try Bruce’s services.

In addition, Bruce’s team is also distributing edible dog-friendly leaflets in North London’s dog walking hot spots.