Aldi launches dog ice-cream
Aldi has become the first UK supermarket to launch ice-cream for dogs.
The Beechdean Doggy Ice Cream range will be available in two flavours – Pea & Vanilla and Apple & Carrot – and is 100% plant-based and made with real fruit and vegetables to offer a nutritious snack.
The range will be available in stores nationwide from 16 June for £2.99 for a pack of four (110ml each).
As part of the rollout, Aldi is partnering with local vendors across Brighton, Essex, and Scotland to get the ice-cream straight into the paws of pups and pooches this weekend.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “With more of our customers now owning dogs, we’re delighted to launch a nutritious and tasty treat that will help keep dogs cool in the heat. Being the first UK supermarket to launch a dog-friendly ice cream comes just in time for summer as we look forward to the warm weather.
“Teaming up with ice-cream vans across the country gives us the chance to get the product straight into owner’s hands, so they can share a special moment alongside a tasty treat outside with their furry friend – we’re confident they won’t be able to keep their paws off it.”
