Fold Hill to launch premium dog treat brand into UK

Pet food manufacturer Fold Hill is to launch gourmet dog treat brand Ruffingtons in the UK later this month.

The range includes seven lines:  Marble Snaps (£7.00), Terrier Truffles (£7.00), 4-pack Cupcakes (£4.00), 9-pack Cupcakes (£7.00), Dog Doughnuts (£5.00), Biscuit Paws (£5.00), and Dog Eclairs (£5.00).

Ben Mankertz, Managing Director at Ruffingtons, said: “We’re excited to see how Ruffingtons performs as we head into the key gifting period of the year – and how it is received by our stockists and consumers thereafter as the brand continues to grow.”

The range is currently available to purchase online, but plans to secure in-store and foodservice listings are under way.