James & Ella hits Sainsbury’s shelves

Raw dog food brand James & Ella is now available in more than 300 Sainsbury’s across the UK.

The brand, which manufactures freeze-dried raw dog food, launched in 2020.

Since then, the brand has expanded into air-dried treats and freeze-dried raw food toppers.

Founder James Middleton said: “I set out on a mission to make all dogs lives as happy and healthy as they have made mine, starting with the food they eat.

‘I’m so grateful for this incredible journey, and for those of you who have supported me. This is a big moment.”