Mr Bug to launch treats made with grubs and mealworms

Mr Bug, a range of wheat-free treats made with grubs and mealworms, is to launch on 22 April.

Mealworms provide more calcium than milk, more B12 than salmon, more iron than spinach, and all nine essential amino acids.

Mr Bug’s four-strong range includes:

The Nutty One – mealworms, peanut butter, and turmeric;

The Fruity One – mealworms, honey, cranberries, and apple;

The Veggie One – mealworms, sweet potato, carrot, and parsnips;

The Cheesy One – mealworms, vegetarian cheese, and beetroot.

Mr Bug founder, Conal Cunningham, said: “Although grub consumption has historically been tarred with a yuck factor in Western Europe & North America, it feels like we’ve now reached a moment when sustainability, planet-responsible practices and a more personalised approach to our dog’s wellbeing have reached a crescendo and thoughtful pet parents increasingly crave tasty snacking solutions made with ‘real food’ and no added salt or sugar, back-of the-barn meats or over-processed synthetic nasties. 

“Today modern dogs are living longer than ever before so are naturally vulnerable to a greater array of historically under-appreciated ailments.  The growing influence of pet humanisation meanwhile ensures that pet owner’s inevitable self-inspection has spilled over into wanting a better grasp of the family dog’s nutritional intake and wellbeing.”