TV channel launches to help keep dogs calm on Bonfire Night

TV channels Sky and NOW have teamed up with Dogs Trust to launch a Bonfire Night pop-up channel to help keep pets calm this firework season.

The BonfireNight channel will feature a range of movies specifically curated for dogs to enjoy, which will help to ease anxiety triggered by loud noises.

Sky and NOW’s back catalogue of more than 1,000 films were whittled down with the help of Dogs Trust. Films that promote laughter and positivity were essential, while anything with negatively-associated emotions and intense content were ruled out. The final list of 21 includes blockbuster titles such as Barbie, E.T., the Bridget Jones trilogy, and Shrek 1.

The collection of movies will also be available to watch on demand and with a NOW Cinema pass.

Jamie Morris, Sky’s Director of Content Strategy and Performance, said: “As a dog lover myself, I know all too well how stressful Bonfire Night can be. That’s why we wanted to create something supportive to help dogs and their owners.

“Working with the experts at Dogs Trust and using their deep understanding of canine behaviour, we’ve delved into Sky Cinema’s extensive back catalogue of movie hits to ensure pets and owners alike get real comfort and support.”

Jenna Kiddie, Head of Canine Behaviour at Dogs Trust, added: “A calm, relaxed environment can make a big difference in helping your dog feel safe and supported during firework season, so owners should plan for a cosy night in with them.

“Close the curtains, turn on the TV, and if your dog does seem worried, it’s worth distracting them with a game or treats to keep their attention away from the noises outside.”

The channel, which can be found on Sky channel 310, will air from 6am on 1 November until 6am on 6 November.