The Innocent Hound launches single-protein food range
Air-dried food brand The Innocent Hound has unveiled three single-protein, grain-free complete food recipes made with 85% fresh British meat or sustainably caught fish.
The range, called From the British Countryside, includes three recipes:
- From the Woodland – British venison, a lean and highly digestible protein, paired with blackberries, mushrooms, nettles, and hawthorn berries.
- From the Meadow – British Lamb, rich in amino acids and easy to digest, blended with rosehips, dandelion leaf, chamomile, and peppermint.
- From the Coast – Atlantic Salmon, combined with kelp, dill, and spinach, for a taste of the sea.
Each recipe is naturally enhanced with raw British honey, offering added nutritional benefits.
In addition, the range introduces the brand’s new-look packaging.
Chloe Heaton, Founder of The Innocent Hound, said: “We know there is increasing demand from pet owners for foods that are both natural and high in protein, mirroring their own approach to health and wellbeing. Building on the success of our 70% complete food range, From the British Countryside offers recipes with even higher protein content, British provenance, and bold new packaging designed to stand out on a shelf.
“This collection reflects our passion for creating nutritious, convenient meals that celebrate British provenance while supporting dogs’ health and wellbeing.”
The range, which is available in 1kg resealable bags, retails at £32.00 for the salmon and lamb varieties and £42.00 for venison.
