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    Mars Petcare to acquire fresh pet food brand Nom Nom

    Mars is making a move into the direct-to-consumer market with the acqusition of US fresh pet food and home delivery brand Nom Nom. Set to sit within the Royal Canin portfolio, Nom Nom will remain an autonomous brand, Mars Petcare has confirmed, with their own “brand positioning and strategies, preserving their entrepreneurial culture and agility while maximising synergies”. The deal was achieved for an undisclosed sum, but it is another sign of Mars’ desire to dive deeper in the booming pet market. “Mars Petcare is focused on delivering its purpose: A better world for pets. That’s why we are pleased to welcome a new member to our Royal Canin division:…