Sniffers Pet Care launches all-natural dog treats range

Pet treats manufacturer Sniffers Pet Care has unveiled a new all-natural dog treats range.

The new line, named NAW (no animal wasted), is a rebrand from the company’s existing Buffalo Natural Dog Treats, accompanied by a packaging redesign.

The NAW range is made from animal parts that would otherwise be discarded, according to the company, in order to create the “packed with protein” treats. It comprises Buffalo, Beef, Chicken, Rabbit, Lamb, Pork, Fish and Goat air-dried variants.

The new packs are recyclable and Sniffers Pet Care is offering the new line in launch bundles, including Free Standing Display Units.

Sniffers Pet Care also recently announced the appointment of a new Chief Financial Officer to support its growth, following the £1.75m investment it secured last September.

Peter Harrison has previously held senior positions with Morrisons, Asda and Victoria Plum.