Rover expands in Europe

Rover, the leading online marketplace for petcare, has acquired Gudog – a European-based dog sitting and walking platform.

The Gudog network consists of 20,000 dog sitters and walkers throughout the UK, Ireland, France, Spain, Germany, Denmark, Norway, and Sweden.

Brent Turner, President of Rover, said: “Both pet parents and care providers have embraced Rover throughout Europe with an enthusiasm that has exceeded our expectations thus far.

“With that in mind, we are excited to introduce Rover to pet parents in Denmark and Ireland, and we could not be more pleased to welcome the Gudog community to Rover.”

Timothy McElroy, Chief Executive and Co-founder of Gudog, added: “Rover has an excellent team, deep expertise scaling its marketplace and leading reputation in the petcare space, making this transaction the natural next step in Gudog’s story and we couldn’t be more excited to join forces with Rover.”