ProDog Raw launches economy range

Raw dog food brand ProDog Raw is launching an economy range to help dog lovers feed their dogs during the cost-of-living crisis.

Each 450g chub will cost just £2.15, with four different formulas being available: beef and chicken, chicken and lamb, chicken and fish, and a three-bird mix. Meanwhile, a sample pack of 10 economy tubs, 2 packs of treats, and free delivery will retail for just £16.95 for new customers.

ProDog Raw’s Economy Core range sets a new standard for budget raw dog food. This range combines British ingredient raw food with all-natural dietary supplements to provide nutritionally balanced meals that are delivered straight to your door.

As an innovation for the pet food sector, this range promises to revolutionise how owners ensure their dogs enjoy essential nutrients and proteins. Now, the core nutrients dogs need can be found in carefully designed, pre-prepared meals; owners needn’t be left feeling confused or buying multiple products if they can’t afford to. Instead, they can finally discover a solution that doesn’t scrimp on health or price.

ProDog Chief Executive Heidi Maskelyne said: “Owning a dog isn’t cheap. According to our own research, the lifetime cost is almost £21,000. Meanwhile, as we love our dogs and see them as members of the family, we inevitably want to give them the very best and ensure they’re as healthy as they can possibly be. For many dog owners, this means investing in both high-quality raw meals and supplements; something we of course advocate for as our leading experts passionately highlight the many benefits of these rich, balanced diets.

“However, such expenditures can be out of reach for some dog owners. For that reason, we were determined to create an affordable alternative; raw meals which also include naturally source supplement blends, eliminating the need for additional purchases. With everything being tailor-made in ready-to-go meals, giving your dog the core nutrients they need has never been easier. We really are changing the game.”