Plant-based pet food brand Noochy Poochy secures listings

A new vegan pet food brand has introduced its plant-based formula into the dog food market, securing listings at UK wholesalers.  

Noochy Poochy aims to provide a ‘complete’ dog food, formulated by a vegan vet and an animal nutritionist, having created what it claims is ‘one of the only fully vegan dog foods on the market”. 

Named after its use of nutritional yeast, known as ‘nooch’, the new range containing contains select organic ingredients, a 28% protein content, thought to be higher than most meat-based dog foods, an impressive omega fatty acid 6:3 ratio of 4 to 1, and amino acids L-carnitine, DL- methionine and taurine. 

“One of the biggest dilemmas we faced when creating a plant-based formula was around vitamin D3 which is needed to ensure a ‘complete’ dog food,” Lucy McKinna, Noochy Poochy founder, said.  

“D3 is usually obtained from sheep’s wool, but we found a cutting-edge producer making it from algae. We wanted to test the D3 fully, to ensure it remained stable in our formula, and we’re delighted to say the results came back positive and we can now state with confidence that we’re one of the only fully vegan dog foods on the market.” 

The line is available at wholesaler Tree of Life and a number of zero waste stores, as the packaging is fully recyclable.