Pet Industry Federation unveils new chair

The Pet Industry Federation (PIF) has appointed Bruce’s founder Bruce Casalis as its new Chair.

Casalis has been a Director of the Pet Industry Federation since 2018 and is a recognised pioneer in the pet service sector.

PIF Chief Executive, Nigel Baker, said: “We are delighted to have secured someone of Bruce’s calibre to Chair PIF. There are a lot of exciting developments in the pipeline for PIF members this year and we very much look forward to working with Bruce to help bring these to fruition.”

Casalis added: “I am excited to be taking on the Chair role in PIF’s 75th year and am looking forward to using my experience and passion to help the Federation grow and become an even more effective ambassador for the pet industry.”