Pets Purest launches Pumpkin Powder

Natural pet care brand Pets Purest has launched new Pumpkin Powder to help with digestive health, weight management, and immune health.

Pets Purest’s Pumpkin Powder contains 100% pumpkin, with no added flavours, colours or preservatives.

The powder can be used as a food topper or mixed with water to create a paste to use on a lick-mat to provide enrichment and mental stimulation.

Chris Socratous, Brand Marketing Manager, said: “The primary function and core idea around introducing the product was as a digestion aid.

“Over the last 12 months we’ve seen Google search volumes for digestive supplements outstrip that of joint supplements, which have traditionally always been the most popular amongst pet owners.”