My Anxious Dog launches new lead

My Anxious Dog, a range of yellow space awareness products, has launched a new lead for walkers to get the message across that an animal is fearful of other dogs.

The lead features the message ‘KEEP DOGS AWAY’, a twist locking carabiner clip for security, and a rotating clip to prevent the lead from twisting. It’s a shorter length, so walkers can feel the anxious dog is close.

Founder Sarah Jones said: “The lead gives peace of mind, its twist lock clip is harder to unclip than a standard lead so feels strong and secure, while the soft padded neoprene handle gives a comfortable feel.

“Thanks to our #dogsinyellow day more people are understanding that the colour means dogs need space. Our mission is to make owners feel as confident as possible while out and about with their anxious dogs and I hope this more polite version of our lead will help even more.”