Lily’s Kitchen launches range for Pride

Pet food brand Lily’s Kitchen is joining forces with LGBTQIA+ charity, Switchboard, to launch its new limited-edition Love & Pride range for dogs and cats.

Lily’s Kitchen will be donating 100% of profits in the UK from its Love & Pride recipes to its Switchboard, who offer essential helpline support for the communities nationwide.

The Love & Pride recipe contains a nutritionally complete medley of chicken, vegetables – including red pepper, courgettes, carrots and blueberries – and a botanical blend.

Charlotte Henderson, Head of Marketing at Lily’s Kitchen, said: “Our pets don’t discriminate or judge, they lead with love, and that’s the message that we at Lily’s Kitchen want to share.

“Our limited-edition recipes, lovingly made with natural ingredients, will see 100% of profits donated to our charity partner, the national LGBTQIA+ support line, Switchboard, to support the life-changing work that they do.”

Kitchen Love & Pride for Dogs 150g retails at £1.60.