Hugo Boss to launch dog apparel and accessories line

Hugo Boss is moving into the dog market after inking an exclusive global dog apparel and accessories five-year license agreement with the Kanine Group subsidiary, Kanine Pets World.

The exclusive license covers the design, production, and worldwide distribution of products for dogs including apparel, accessories, home products, and toys under the Boss brand.

Designed to correspond with the brand’s fashion collections, the deal aims to make Boss the first premium fashion brand to offer a full-fledged dog collection from apparel to accessories.

Boss dog accessories will launch two collections per year, starting in August 2022 with the autumn/winter collection.

The products will be available worldwide in the online stores hugoboss.com and kanine.com, as well as in selected Boss stores, department stores, and pet stores.

Daniel Grieder, Chief Executive of Hugo Boss, said: “We are very excited that in Kanine Group, we have found the right partner to enter the dog accessories business and exploit the full potential of Boss in this entirely new segment.”

Samuel Wong, Chief Executive and Chief Financial Officer at Kanine Group, added: “Hugo Boss Group’s recent record-breaking global campaigns and the significant continued focus on digital activation is a perfect match for Kanine as we strive to be the most relevant platform for premium dog products globally, offering amazing products to proud pet parents and their furry loved ones.”