Hownd launches plant-based pet care line in Whole Foods Market

Plant-based vegan pet care brand Hownd has introduced a new line into Whole Foods Market.

The UK-based arm of pet care company Only An Ocean has launched a curated selection of Hownd’s conditioning shampoos and body mists of the ‘Keep Calm’, ‘Yup You Stink!’, and ‘Got An Itch” lines in select stores.

Cheryl Pedersen, CoFounder, Only An Ocean, said: “This market expansion opportunity inspires our company and our brand partner, Hownd, to broaden our vision of making plant-based products available to a broader audience committed to ingredients and respect for our planet.”

All shampoos are pH-balanced and free of harsh chemicals. Hownd’s formulas boast rich in allergen-safe premium ingredients, such as vegan keratin, oatmeal, argan oil, and aloe vera leaf juice.

The cruelty-free brand also carries the Leaping Bunny seal of approval by Cruelty Free International and the products are accredited by PETA Cruelty Free, The Vegetarian (Vegan) Society,’ and the Ethical Company Organization.