Greetings card firm introduces Mother’s Day cards for dog mums

Greetings card company Dotty About Paper has launched a range for ‘paw-rents’ in time for Mother’s Day.

It comes after the company created a range of Valentine’s Day cards for pets after seeing a more than 200% increase in searches since the start of the year.

Forde said: “We’ve always been a nation of dog lovers, but today’s consumers are spending more on their pets than ever before. From specialist diets and cosy outfits to personalised food and water bowls.”

She added: “It’s a huge market and one that is only going to get bigger and bigger.”