Butternut Box launches meat-free meal

UK fresh dog food brand Butternut Box has rolled out its first meat-free meal, Ready Steady Veggie, in response to increasing demand for veggie dishes.

Ready Steady Veggie incorporates up to 60% freshly prepared vegetables alongside plant-based protein, including butternut squash, sweet potatoes, carrots and green beans as well as protein from eggs, pea protein and potato protein. It is also grain-free and low in fat.

Butternut Box Head of Product Development Charlotte McCormack said: “If we as owners are choosing vegetarian, flexitarian or plant-based lifestyles, then it’s only right that our pets can enjoy that option too! If we enjoy a night away from meat with days like a Meat Free Monday or a Fishy Friday, we can now extend that to our pets so they are part of family dinner times too.

“Ready Steady Veggie is the latest addition to our range of healthy and sustainable fresh meals for dogs, and it’s one that we know they will love just as much as the rest of our range.”