Bonkers treats launch in the UK

Pet treat brand Bonkers has hit supermarket shelves in the UK.

The treats have been created with palatability-for-pets and price-for-parents at the forefront. The pet snacks have a crunchy outer layer and a gooey centre.

Bonkers’ recipes, which have been created in collaboration with animal nutritionists, are made up of quality proteins and are free from wheat, soy, artificial colours, and flavours.

The range comes in three flavours for dogs – Bangin’ Beef, Paw Lickin’ Chicken, and Salmon Supreme – and have less than five calories.

Anna Tompkins, Head of Marketing at Bonkers, said: “Millennials and Gen Z are redefining the owner-pet relationship: their pets are more humanised than ever, parented and pampered. No longer ‘just animals’, they are fur-babies, integral to the family. Pets bring so much joy to people’s lives, which is why our mantra is ‘better when it’s Bonkers’.

“We want to help pet parents celebrate the unique personalities of their pets, and we can’t wait for cats and dogs across the UK to try our delicious treats.”

Bonkers treats are available now from Sainsbury’s, prices start from £1.20.