Fish4Pets attracts new investor

Fish4Pets has secured a new investor to further accelerate the growth of the business and raise the profile of its brands around the world.

The new investor is the Norwegian family-owned investment company DSD, which invests in a wide range of sectors.

Graham Smith, Chief Executive at Fish4Pets, said: “Like many in the industry, it’s been a very demanding couple of years for everyone, adapting to rapid change due to the pandemic, coupled with Brexit challenges.

“Having successfully adapted to these challenges, we believe this investment is coming at an extremely good time for Fish4Pets, enabling us to drive forward with correctly funded growth plans, expert support, and enthusiastic colleagues. It’s a truly exciting prospect and we look forward to continued success and growth of our brands worldwide.”