Spar launches own-brand pet food range

Convenience stores group Spar has launched a new own-brand pet food range under the Spar International label SPAR N°1.

The line-up of ten petfood products will provide shoppers with an even wider choice of quality, everyday essential pet food products.

“One of the unexpected outcomes of the pandemic was the sharp increase in pet ownership and as a result we are delighted to launch a range of 10 SKUs for cats and dogs to meet the increased demand for pet food in our stores,” Amrit Rebello, SPAR UK Brand Manager, said.

“We know that the pet category is a high value opportunity for SPAR stores as the basket-spend of pet food shoppers is significantly more than non-pet product shoppers.

“The design of our new SPAR N°1 range perfectly complements pet owners who see their pets as part of their family and are for many their number one priority,” added Rebello.

The new range consists of five wet dog food SKUs, which will support the current pet products in the SPAR range. 

The SPAR N°1 dog food NPD includes cans and alu-tray formats, while the design includes helpful icons to highlight the added vitamins and health benefit credentials within the range, as well as the protein variants.