Dr Veneta unveils freeze-dried food range
Food brand Dr Veneta is to launch a four-strong portfolio of freeze-dried nuggets in April.
Freeze-dried offers a best-of-both-worlds proposition that combines the nutritional vitality of raw with the everyday appeal of convenient, ambient stored kibbles.
Dr Veneta is made using 80% meat or fish supplemented with minimally-processed human-grade fruit, veg and herbs.
The range also includes a fermented yeast collagen to support good digestion, supple joints and muscles, healthy skin, shiny coats and reduced inflammation, and including beneficial botanicals that further supports dogs’ underlying gut health.
The new range features: Stay Mobile (Chicken, Swede and Blueberry), Stay Calm (Turkey, Pear and Apple), Stay Shiny (Turkey, Salmon, Carrot and Blueberry), and Stay Young (Pork, Pumpkin and Pear).
A fifth flavour of chicken and rabbit, called Stay Well, is set to be launched in the autumn.
The brand said: “Dr Veneta was determined to launch a far-reaching range that gave equal billing to great taste and nutritional integrity, fuelling the healthier living aspirations of today’s better informed pet parents.”
