Shropshire dog grooming business opens Oakengates salon

A Shropshire-based dog grooming business has expanded by opening a new salon in the heart of Oakengates town centre.

Doggy Pals Grooming Parlour, which first opened in Wellington two years ago, has now launched sister salon The Fluff Bar in a newly-refurbished unit at 18 Limes Walk.

The unit is one of the shops which has been transformed as part of the Oakengates Theatre Quarter project – one of many Telford & Wrekin Council investment and regeneration projects across the Borough.

Through the project, dated shop frontages and retail units have been transformed to improve the overall appearance of the town centre and new apartments above the retail units are fully occupied.

The Fluff Bar will create three new full-time jobs.

Matthew and Emily Parry, Owners of Doggy Pals Grooming Parlour and The Fluff Bar, said: “This next chapter isn’t just about growing our brand, it’s about the ability to grow our amazing team too.

“Our expansion creates fantastic new opportunities for our talented groomers, trainees, and future team leaders who want to build a career in a supportive, creative, and evolving environment.

“We’re passionate about developing our team just as much as we’re passionate about caring for the dogs who walk through our doors.”

Councillor Ollie Vickers, Telford & Wrekin Council’s Cabinet Member for Jobs, Transport & Digital Connectivity, added: “This is a growing business and will bring something completely unique to Oakengates which we hope will attract many dog lovers and increase footfall to the town centre.

“We wish Matt, Emily and the team all the best with their new salon as they join the Oakengates community and become part of an exciting new era in the town.”