A Bournemouth dog groomer with more than a decade of industry experience is preparing to launch a new canine wellbeing retreat. Marie Brooker, founder of Wolf&Root, will officially launch the retreat this summer, combining dog grooming with wellbeing-led practices including nervous system care, soft-touch handling techniques, natural products and extended appointment times aimed at reducing stress and anxiety in dogs. Brooker said: “I have spent more than 10 years working in the industry and have seen both exceptional standards of care and environments where the pressure is simply on getting dogs in and out as quickly as possible. “I wanted to create something completely different, somewhere dogs are treated with patience and understanding, where their emotional wellbeing matters just as much as the grooming itself.” The retreat will also place emphasis on owner communication and consultation, allowing more time to understand each dog’s individual behaviour, sensitivities and comfort levels before treatment begins. Brooker believes demand is growing for grooming services that adopt a more welfare-focused and ethical approach. She said: “There is far greater awareness now around canine stress and how grooming environments can affect dogs emotionally. For many dogs, grooming can be overwhelming if the environment is noisy, rushed or unfamiliar. We want the experience to feel calm, safe and supportive.” The company’s website, wolfandroot.com, is scheduled to launch on 1 July, after which appointments for the new retreat will officially open. Post navigation Andover dog grooming service launches Bromsgrove boarding company adds streaming technology for dog owners
